Advertising with Google Adwords (my previous post talks about using Google Analytics) is a great way to reach the most targeted and relevant audience. By using the tools that Google Analytics offers to help make the most out of geo-targeted keywords, you can maximize the results and conversions that your AdWords campaign can bring.

For many businesses relevance varies by region. You wouldn’t want people in Florida seeing your ads for snow removal. Another example is while you would target patio furniture to the entire country in the summer, in the fall you’d only want to target the Southern states that don’t get snow. Using Google Analytics to help plan our geo-targeted keyword campaign can dramatically increase your conversion rate.

It can seem difficult to decide which areas to use geo-targeted keywords with. Google Analytics can help you expand your business and increase visibility by helping you decide what markets to enter. There may be potential markets that you haven’t even thought of targeting. You could be losing revenue and not even knowing it.

You can use the Map Overlay Report to see exactly where your traffic from your general search campaigns has been coming from. Click on the ‘Goal Conversion’ tab to see which regions have had the best conversion rate. This lets you see, out of the areas that have the highest traffic, which regions had the highest conversion rate.

If you find a location that has had steady traffic and a high conversion rate, this is an opportunity for you to increase your sales even further. Set up a separate campaign for any regions that have been identified; for each of them, be sure to use geo-targeted keywords that will appeal to the consumers in these identified regions even more.

Once you’ve decided which regions you want to run specialized campaigns in, log into your Adwords account. To choose your campaign geographically, edit the campaign settings by going to the ‘target audience’ section, and choose the geographic region that you want to target. There are several ways you can do this: by state, country, zip code or city. Play around with it a bit until you’re satisfied with the region you’ve chosen.

It’s that easy! Now that you know where the ads will be running, make sure to write ads using geo-targeted keywords to draw them in even more. You’ll be up and running with a geo-targeted campaign with regionally targeted ads in no time. This will get you even better results for your Google AdWords campaign.

Another way to maximize the results from your AdWords campaign is top use PPCKahuna. Go to http://www.ppckahuna.com to see how their tools and resources can dramatically improve your AdWords campaign results.

Image via CrunchBase

Google’s AdWords network has become one of the biggest online PPC ad networks. Millions of users everyday around the world are exposed to ads from Google. How many of those are your ads, and how many out of those millions are seeing them?

You’re probably already running a search campaign, but are you on the content network? If you aren’t, well, why not? You’re missing out on the opportunity to exponentially expand your reach to customers around the world that you aren’t getting to by using search. Using Google Analytics to help you refine your Google site placement within the content network can maximize your results from a content campaign.

There are thousands and thousands of sites to choose from on the content network, but you can choose the sites where you want your ads to appear. It can be overwhelming when you’re first trying to figure out what your campaign will be. There are several ways you can run your content campaign in order to optimize the result you get.

But how do you choose which sites to advertise on? Google Analytics has a great tool to help you figure out just that. It’s the Google Placement Tool, and it’s a great way to get an ultra-targeted campaign.

Using the referring sites report in Google Analytics, you can see all of the sites that sent visitors to your site. These are usually people who are writing about your site, such as press, articles, blogs, forums, or other online publications. A lot of these referring sites are part of the Google content network, and you’re able to run advertisements on them.

So why not run your content network ads on these sites? They’ve already proven to have an audience interested in your product or service. This is a super-easy way to get access to a highly targeted audience without any extra cost.

To do this, you will have to use Google’s Placement Tool. You start by importing the list of referring sites into your AdWords campaign, and then export the referring sites list into a .csv. Next, you copy the list of sites, and then paste it into a placement targeted campaign that you’ve already set up in AdWords.

That’s all you need to do to start running a highly-targeted campaign on sites that are already talking about you. Since it only takes about 5 minutes to do, what reason could you have for not trying it out?

Another way to maximize your content network campaign is by using AdWords Digger, It searches and ranks sites based on your criteria, from which you can then pick and choose and import into your AdWords placement targeting list. It’s also completely free. Check it out at http://www.adwordsdigger.com